I noticed something last week. Something terrible.
America is skipping Thanksgiving.
What’s that? You don’t believe me? Fine, but let me offer this:
Normally, each year, ad campaigns start in September with the Halloween promos. Let’s use Wal-Mart as our example.
This year, Wal-Mart aired the Halloween commercials, hocking everything from costumes to candy–the usual. Then, on November 1st, the date which would normally signal the start of the Thanksgiving commercials (especially given Wal-Mart’s penchant for “low-priced foods”). But, wait–what’s this?
Straight to Christmas.
Wal-Mart is saying how the memorable part of CHRISTMAS is the food. (Not the presents or carols or the church services). It’s not CHRISTMAS without the yams and the green beans and the whatever.
Yeah…hi…when did we make the switch to Christmas being the eating holiday? I thought that Thanksgiving’s game. You know. The THANKSGIVING turkey. The flaky crescent rolls (you’re welcome Pillsbury). The bloody Mary’s. And, you know, the whole cornucopia of goodness.
That’s when it hit me–we’re skipping Thanksgiving this year. In the rush to get Christmas out early, we’ve totally skipped a pretty good holiday. I mean, this is an entire holiday devoted to EATING!!! How do you beat that?!?! What is the point of passing over a holiday where the sole activity of the day is eating? (Well, for me anyway–I’m not usually in the kitchen. I handle the dip and I totally make it the night before.) This is a great, not-to-be-missed day. Not to be (wait for it, wait for it…) glazed over (yeah, I DID just type that).
Obviously, Christmas is still a super fabulous holiday. Very important. All of the December holidays are pretty big and important. But so important that they overshadow Thanksgiving? I mean, there are skippable holidays. Arbor Day. Flag Day. All the holidays that don’t warrant a sale at Macy’s. But Thanksgiving? That’s a holiday w/o which Black Friday would not exist.
I just don’t get it, America. Why are we skipping Thanksgiving this year?